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Chicago Creative Marketing Firm Creates Protect To Respect COVID-19 PSA Campaign

  • June 8, 2020
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thumbnail ProtectToRespect Collage ENG FINAL

Recognizing the importance of Chicago’s neighborhood minority-owned retailers to implement COVID-19 safety measures, FourStar Branding, a Chicago creative branding and marketing firm providing small businesses and nonprofits access to top blue-chip services, created the “Protect To Respect” PSA campaign urging people to wear masks.

The firm partnered with the Little Village Chamber of Commerce, the Little Village Community Foundation, Food He.ro, 1871 and the Illinois Hispanic Chamber of Commerce. This partnership was possible by the support of the following four foundations: The Chicago Community Trust, The Coleman Foundation, JPMorgan Chase & Co. and Robert R. McCormick Foundation. This was a collective support for a new partnership designed to improve the ecosystem of small businesses.

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